THE ROBERT H. LURIE COMPREHENSIVE CANCER CENTER OF NORTHWESTERN UNIVERSITY ENCOURAGES AMERICANS TO DONATE $1 TO ACCELERATE CANCER RESEARCH

The Robert H. Lurie Comprehensive Cancer Center of Northwestern University and The Cancer Research Alliance, an organization comprised of 12 of the nation's best cancer centers, is asking all 303 million Americans to exercise their power over cancer by stepping up and donating $1 to cancer research efforts this Mother's Day through Father's Day.

The campaign, dubbed the "Infinite Power of One™" campaign has two key goals: to motivate Americans everywhere to take matters into their own hands, join together and exercise their collective power over cancer, and second, to raise much needed dollars to accelerate innovative cancer research at the participating cancer centers.

The public can join the "Infinite Power of One™" campaign by visiting the campaign's sponsor, Celebrations.com, from May 11 through June 15 to donate. After donating, each person will be asked to add his or her own photo to the "Infinite Power of One" Healing Mosaic to celebrate the infinite power that one person and one dollar can make on our health.

The Cancer Research Alliance is comprised of 12 of the nation's best cancer centers. Each one is a NCI-designated Comprehensive Cancer Center - the highest distinction bestowed by the National Cancer Institute. Member institutions include:

• Dana-Farber Cancer Institute
• Fox Chase Cancer Center
• Fred Hutchinson Cancer Research Center
• Holden Comprehensive Cancer Center, University of Iowa
• Arthur C. James Cancer Hospital & Richard Solove Research Institute, Ohio State University
• Lineberger Comprehensive Cancer Center, University of North Carolina Chapel Hill
• Lombardi Comprehensive Cancer Center, Georgetown University
• MD Anderson Cancer Center, University of Texas
• H. Lee Moffitt Cancer Center & Research Institute
• Robert H. Lurie Comprehensive Cancer Center of Northwestern University
• Roswell Park Cancer Center
• Helen H. Diller Family Comprehensive Cancer Center, University of California San Francisco

"This is truly an exciting time for the Cancer Research Alliance," said Chairperson, Bridget Brennan. "By engaging all Americans in the Infinite Power of One™ campaign, we know we can galvanize the public to make change and celebrate the infinite power we have as a society to have a positive impact on our health. The CRA will use the funds generated from this campaign to accelerate research that is less invasive, more targeted, more personal and more powerful."

"Celebrations.com and 1-800-FLOWERS is proud to sponsor the Infinite Power of One™ campaign," said Seth Lasser, Celebrations.com. "We are excited to join with all Americans to celebrate the infinite power we can have on this serious health issue when we join together as a society, take action and accelerate change.

To support the campaign, please visit www.celebrations.com

ABOUT THE CANCER RESEARCH ALLIANCE
The Cancer Research Alliance (CRA) is a 501(c)(3) nonprofit organization comprised of 12 of the nation's top cancer centers. The CRA was founded in 2006 as a way to unite the nation's centers in national outreach campaigns to accelerate promising cancer research initiatives at the participating institutions. Participating centers include Dana-Farber Cancer Institute, Fox Chase Cancer Center, Fred Hutchinson Cancer Research Center, Holden Comprehensive Cancer Center at University of Iowa, Arthur C. James Cancer Hospital & Richard Solove Research Institute at Ohio State University, Lineberger Comprehensive Cancer Center at University of North Carolina Chapel Hill, Lombardi Comprehensive Cancer Center at Georgetown University, MD Anderson Cancer Center at University of Texas, H. Lee Moffitt Cancer Center & Research Institute, Robert H. Lurie Comprehensive Cancer Center of Northwestern University, Roswell Park Cancer Center, Helen H. Diller Family Comprehensive Cancer Center at University of California San Francisco. To learn more about the Cancer Research Alliance, log onto www.cancerresearchalliance.org.

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