Research Associate Professor, Medicine, General Medicine Division; Feinberg School of Medicine
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Dr. Cameron is a communication scholar and health services researcher with extensive expertise in theory-based message design, persuasion research, and innovative studies of multimedia interventions promoting behavior change. Her academic background includes a PhD in Communication with an emphasis on persuasion and behavioral theory as well as a MPH, which she earned while completing a Centers for Disease Control and Prevention-funded K01 Career Development Award. Her primary research focuses on incorporating tenets of persuasion and social influence in the clinical realm by applying her theoretical background to create targeted health messages to address relevant clinical problems, such as preventive health behaviors (e.g., colorectal cancer and influenza vaccination). Her work has informed clinical patient care by identifying and addressing key information needs of diverse populations; information which then serves as a foundation for the development of theoretically based targeted messages. Her on-going R01, Low-Literacy Physician-Patient Intervention to Increase Colorectal Cancer Screening, awarded by the National Cancer Institute, relates to increasing colorectal cancer screening among underserved populations; a R21, The Effect of Fact versus Myth Messages on Receipt of Influenza Vaccination, awarded by the National Institute on Aging, focused on using basic communication science principles to create persuasive messages related to seasonal influenza vaccination. Her research retains an underlying focus on racial and ethnic health disparities and is also informed by her background in health literacy.