Rinad Beidas, PhD
Professor, Medical Social Sciences
Research Program
Cancer-Focused Research
I am Department Chair and Ralph Seal Paffenbarger Professor of Medical Social Sciences at Northwestern University Feinberg School of Medicine. I served as the Founding Director of the Penn Implementation Science Center at the Leonard Davis Institute (PISCE@LDI) at the University of Pennsylvania from 2017-2022. My research focuses on advancing the study of methods to promote the systematic uptake of evidence-based practices into routine clinical care. I leverage insights from behavioral economics and implementation science to make it easier for clinicians, leaders, and organizations to use best practices to improve the quality and equity of care and enhance health outcomes. Broadly, my work entails three primary foci: (1) understanding the context in which individuals will implement evidence-based practices, (2) developing implementation approaches that leverage insights from behavioral economics to target the factors that may accelerate or hinder implementation, and (3) conducting pragmatic trials to test these implementation approaches. I work across disease areas (e.g., mental health, cancer, HIV) and collaborate closely with key stakeholders, including members of the community, patients, clinicians, health system leaders, payers, and policymakers. I have published over 250 peer-reviewed publications in journals such as JAMA, NEJM Catalyst, and Implementation Science. I have led or co-lead two NIH centers on behavioral economics and implementation science (P50 MH 113840, P50 CA 244690) and have a strong record of NIH-funded implementation research serving as MPI or PI of 11 NIH grants totaling over 31 million dollars from NIMH, NCI, NHLBI, and NINR. I have been identified as one of the top ten implementation scientists nationally (Norton et al., 2017) and serve as an Associate Editor for Implementation Science. I am also committed to mentorship and training, having led efforts to build capacity at the University of Pennsylvania over the past decade in implementation science, and previously serving as co-director of an NIMH T32 on implementation science and mental health (T32 MH 109433).